With the growth of mobile commerce, the need to adjust web stores to mobile devices is now beyond question. We already discussed how to arrange a mobile checkout in an e-commerce store. However, one should note that before proceeding to the checkout stage itself, every mobile shopper should go through the whole shopping path seamlessly and comfortably.
Being introduced to customers in the right way, e-commerce product offers do not just improve visual appearance of a web store, rather, they give additional promotional opportunities to merchants. In one of the previous articles, we’ve already discussed such a powerful offer presentation tool as popup windows. Today, we will cover some other beneficial ways to present product offers on retail website pages with the help of Aheadworks extensions. So, let’s begin with some statistics.
Progressive web apps are a developing technology, and with Apple now supporting them in the latest iOS update, their time has come. Transform your Magento website and store into a seamless mobile experience and gain a range of benefits!
When utilized properly, sales funels help to improve the whole analytical process. In our previous article, we explained an approach to ecommerce performance tracking based on sales funnel models. Today, we’ll discuss how sales funnels help to improve ecommerce business performance. Additionally, we’ll consider the Aheadworks extensions able to produce a positive effect on your KPI’s.
We all know that ecommerce performance tracking is complicated. The number of existing metrics and parameters is over 100 and even more. However, it’s well known that if you try to accomplish too many tasks simultaneously, you will be successful with none. So, what is the most appropriate number of measurements for daily tracking? Let’s find out.
By automating routine marketing tasks with right tools, web merchants can organize their e-commerce operations more productively. Today, we will discuss the most powerful e-commerce marketing automations to be performed in a Magento 2 store with the Aheadworks extensions.
Email marketing remains one of the driving forces of e-commerce sales, and in 2018, its influence is predicted to grow even more. Today, we will discuss the most promising email marketing trends of the current year. Why Email Marketing? By implementing email marketing strategies in their web stores, online merchants primarily get the following benefits...
Popups are the windows that appear on site pages informing users about the latest brand’s offers. Popups are among the strongest marketing tools in the e-commerce area. Today, we will describe their peculiarities and bring some examples of their implementation on retail websites. So, let’s start.
Customers love discounts, and one of the ways to provide these discounts in a web store is to use coupon codes. In fact, coupon codes with special offers contribute to building long-term customer loyalty. Today, we will talk about the most efficient ways of using digital coupons.
When properly utilized, social login buttons provided on e-commerce sites can give rich opportunities for merchants. Today, we will discuss the benefits online merchants can derive from social logins. So, let’s start. Social Login Trends: 77% of users consider social logins as a necessary registration solution. And, among those who prefer social logins, prevail the 18-25 year (38%) and 25-35 (33%) year age segments.
