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Leveraging the Store Location Functionality in a Web Store

Online merchants use store locators to primarily help shoppers find the nearest physical outlets or pave the way to brick-and-mortar stores. Today, we will give you some recommendations on how to help customers find the locations of the required physical stores online. First, let’s take a look at the key benefits of the above functionality.
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Personalization as a Key to Success in E-commerce Business

E-commerce personalization relates to presenting individual offers, product recommendations, and the like for particular customers and customer groups to make offers more attractive for them. Today, we will discuss the major types of e-commerce personalization and consider how they are implemented into the Magento 2 extensions by Aheadworks. But first, let’s take a look at some figures.
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The Best Ideas for Christmas Emails to Reach a Spike in Holiday Sales

Christmas is the time when it’s particularly important to attract potential customers and return the former ones by means of email marketing. In this article, we will give you some ideas for the Christmas emails that will help you to prevent drastic declines in sales volumes during this holiday season. So, let’s start.
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Increasing the Knowledge about Products with Effectively Organized FAQ Sections

Gifting is not so easy as it may originally seem and especially in ecommerce, when you need to meet different needs of your multiple customers. That’s why we continue developing new functions and options of our Gift Card for Magento 2 extension. And, the latest Gift Card 1.2 contains the new functionality that improves both frontend shopping experience and backend configuration facilities.
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12 Tips to Boost Facebook Sales during the Christmas and New Year Season

Although online merchants are often worried about sales losses during the Christmas and New Year holidays, in fact, this is a perfect time for enhancing the purchasing activity if the appropriate sales channels are used. In this article, we will find out how holiday sales can be driven in a web store with such a powerful social platform as Facebook.
Organizing a Complex Web Store Hierarchy: What are the Benefits for Ecommerce Businesses?

Organizing a Complex Web Store Hierarchy: What are the Benefits for E-commerce Businesses?

Today, large web store owners strive to expand the network of their stores and enter the new niches of the market by creating multiple websites, stores, and store views. In this article, we will consider the major benefits of having a web store hierarchy of multiple websites, stores, and store views on Magento 2 for online merchants. But first, we will learn about the peculiarities of each level of this hierarchy.
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12 Tips to Get Many Product Reviews in a Web Store

Product reviews can strongly influence any online business either improving or damaging its reputation. Still, both positive and negative reviews are needed, as no one will perceive a brand with only a positive customer feedback as trustworthy. In this article, we will give you some tips on how to increase the number of product reviews left by customers in your web store.