Which one is more difficult: to pilot an airplane or manage a web store? Many people would say that currently online business is much more complex.
Did you ever think that the number of navigational instruments in modern airplanes is overwhelmingly high still they all find their place in the airplane cockpit? So, how can we rely on just several reports while driving an ecommerce project? It’s certainly not enough for any successful online business.
Currently Magento undergoes multiple changes that modify the platform and ecommerce in general since Magento is its biggest and most influential participant.
In our opinion, most changes are positive, but how do they influence the main success indicator – popularity? The answer is in our traditional study examining the popularity of main ecommerce platforms.
Each retailer would certainly like to retain customers and keep them happy with his brand as long as possible.
Today marketers have a chance to use multiple ways and approaches to implement this willing into life, but among those innovative and sometimes extraordinary methods we should not forget about traditional loyalty and reward programs.
Magento 2 is on the fast track now and the company pays much attention to its promotion among developers, which should embrace the new code as quickly as possible and then extend it further throughout the market. The turn of merchants will come a bit later, apparently, closer to the Merchant beta release.
For more than two weeks the Google mobile-friendly update walks thru the web and some site owners have already felt its influence, while the others are just expecting the final sentence from Google.
Good or bad, positive or penalizing, everyone agrees that the only way to trick the search engine is to obey its rules and Magento merchants have an opportunity to choose the easiest way for that – iPhone Theme.
We are just getting our breath after Imagine 2015 while other Magento events are around the corner already.
Amid this, Europe takes the baton over in May and promises us a great journey from Denmark to Germany and further to the Netherlands.
Magento takes security seriously and asks its users to do the same.
Maintaining thousands of ecommerce stores Magento has always been a tasty morsel for numerous online criminals and now they’ve got a real opportunity to tear off a piece of this pie.
Content constitutes a big part of any marketing strategy and its role is rising constantly.
The turn towards personal communications and the recent enthronement of useful content by Google force store owners to establish their own brand voice within the tremendous commercial polyphony. Today this mission is not just the way to improve branding, but the matter of survival.
Each business activity, and ecommerce is not an exception, has two different sides – creative searches of brilliant ideas and daily routines of managing inventory, customers, orders, etc. And usually, the last ones take much more time and efforts.
This spring, webmasters and site owners with bated breath are waiting for the new algorithm update announced by Google recently.
It greatly differs from other Google’s updates for several reasons.
